Soundtoys @ AES-LA [Event Production & Marketing Strategy]

World-renowned audio plug-in company Soundtoys sought to expand their presence at the 2016 Audio Engineering Society conference in Los Angeles. The conference coincided with the reunion of the creators of the famed Eventide H3000—a multi-FX audio processor that has left its mark on records from Steve Vai to Brian Eno and countless others since 1986. As a cherry on top, the event marked the 20th anniversary since the trio of H3000 innovators branched off to create their own businesses, one of which became Soundtoys. So, we helped plan an AES-LA after-party to celebrate the occasion and offer conference-goers an added value experience. An important celebration calls for an important venue. Soundtoys chose the legendary United Recording Studios, which has produced some of history’s most beloved recordings from Frank Sinatra, Nat King Cole, Ray Charles, and many others.

To continue the tradition of landmark musicians in the space, we booked the incredible artist (and Soundtoys user) Daniel Lanois, producer of U2, Bob Dylan, Brian Eno, and many other timeless acts. Lanois was a perfect fit for the Soundtoys audience—so much so that there were several tearful moments during the performance from those in the crowd. We handled all contracting and advancing with the artist. In honor of the reunion, we also developed the idea to give away a signed H3000 at the party to one lucky attendee. We created a plan to promote the event and the giveaway by building the strategy for a campaign centered around a photo contest and the hashtag #H3000United.

The conference and party were both a success. Despite being plugged-in to the project at a relatively late stage, we helped to redesign the look and feel and create a memorable experience that highlighted Soundtoys as a past, present, and future leader of the industry. Finally, we showcased the scope of the event through writing and photography that led to content for Soundtoys’ company newsletter and multiple blog posts on Soundtoys.com.