How Sad started out in Montreal as the nom de guerre attached to a handful of Harris’ personal bedroom recordings, but quickly morphed into a band playing hook-laden synth pop tailored towards live performance. There’s an underlying sombre tone to the lyrics, but having those themes juxtaposed with relentlessly energetic music makes for an explosive combination.
Their unpredictable live setup finds them pounding on drums, passionately shouting over sampled beats and screeching with warped guitars. After building a reputation for themselves in their hometown they set off to tour Canada and the U.S. in 2012 playing alongside acts like Purity Ring, Twin Sister, Rich Aucoin, Darwin Deez, and many more. Having played NXNE in Toronto, Sled Island in Calgary, Evolve festival in Nova Scotia, and Pop Montreal and M for Montreal, they released their first E.P. in August 2013