After several years of growing their brand presence at the world-famous SXSW music festival, the audio software company Soundtoys reached out to us to improve and build upon their efforts. We accepted the challenge and created a successful music and networking event designed to showcase Soundtoys’ commitment to the audio community.
We booked talent for the show with a careful emphasis on curating a lineup that appealed to the company’s key demographic of artists and audio engineers (including Delicate Steve, Rubblebucket, and others). We designed and built a sound system appropriate for the venue. We also brought in our video and photography team to capture high-quality media that Soundtoys used to promote their presence at SXSW and build anticipation for future events.
The event drew a capacity crowd and sparked artists and fans to share content and details about the event through social media, creating a buzz among the music community.